I definitely believe the Truman show is a very good piece of advice about the corporations manipulating our life. In my point of view, I represent one of those whom are attached to the system and therefore manipulated. These corporations can dominate our world in several ways, some of those are; the use of famous people, they post ads everywhere, and they stimulate us to create an unreal world out of their products.
Corporations are selling the idea of imitating superstars to become one of them. In the Truman show, we can see how the whole world was captivated; people all over the world were watching the show and Truman was recognized as a famous TV star. In reality, the corporations promote real superstars on TV commercials, as I remember the Pepsi commercial prior to the start of the world cup last year in Africa, Some of the most famous players played in the forest surrender by young people, these people were the edge of the soccer field and the younger defeated the famous player to become more famous in their community. These commercials can create sort of fanaticism among TV watchers, since they can create false expectations of younger people to follow imaginary actions that are not possible.
At the present time, Posting ads have become one of the most profitable marketing actions for corporations to sell their products. Everywhere we look around us; there is an ad to see. In the Truman show, I remember the image of the twins that were on Truman’s way every single day of his unpleasant and boring life, the ad was about Kaiser Chicken sort of Kentucky franchise. Countless of ads are found on the street, internet, TV, radio, and public places. These ads have taken part of our daily routine, as it is considered to be normal in nowadays. In some way, it creates a manipulation of our thought, sometimes we do not want to buy a product or we don’t need it, but we end it buying unnecessary products just for watching the ads.
Another way in which the corporations are manipulating us is by; projecting unreal illusions out of the products. In the Truman Show, we can see the whole show as a creation to promote advertisement which is the main propose of the show, they take control of a human being life and sell an idea of a perfect life being shown to the world. In reality, the AXE propaganda is a good example of this concept of product, spray the fragrance all over your body and you will become more attractive to women. Another example is the underwear commercial of Armani Exchange that seems to show an idea of being more masculine to the opposite gender if you wear it. As I understand, people come in different sizes and shapes, we are not equal to anyone of the models shown on TV, and we cannot be equal to them for wearing or using a product.
In general, the corporations control our minds by making us believe their products are the best choices for us. This is the marketing proposed of making profit for business. Truman experienced the marketing plan from the inside, being the product himself, which is a critical demonstration of the corporations unethical procedures.
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